About

Who We Are
The River District Association (RDA), formerly Downtown Danville Association, was formed in 1999 to coordinate efforts to revitalize the downtown Danville community, now called the River District.  RDA is comprised of a volunteer Board of Directors which includes representatives from River District businesses and property owners, the City of Danville, and other community stakeholders.

Although Danville was designated a “Virginia Main Street Community” in 2000, due to organizational changes made in 2007, our city now enjoys “affiliate” status under the Virginia Main Street Program.  The program is over 20 years old and is recognized nationally as the most successful formula for downtown revitalization.  We are committed to the Main Street Four-Point Approach™ of organization, promotion, design, and economic restructuring.

What We Do
RDA follows the Main Street model to coordinate the public-private partnerships required to revive the River District.  We work with the City of Danville, area businesses and institutions to develop programs and events to get the community working together; to market the area's unique assets; to get the district in top physical shape; and to attract and retain businesses.

In addition, RDA coordinates the Historic Murals of Danville Committee which raises funds for the painting of murals that depict key aspects of local history. To date, two murals have been completed, namely the Wreck of the Old 97 (310 Main Street) and the Streetcar and Theater mural (127 N. Union Street).  Plans are underway for the third which will honor Danville's tobacco heritage.  The murals are not only a source of public art and local pride, but, over time, should attract more visitors to the area.

Why We Do It
As our City Council and City Manager have publicly stated, the economic health of the city is impacted by the River District. A downtown with empty buildings and blight conveys a negative image; a prosperous downtown tells the world that the business sector can work well with the City to bring about positive change. With a number of development projects taking place, the River District has reclaimed its role as a vital, important and pleasant place to work, shop, and have fun.

When We Meet
The RDA Board of Directors meets the fourth Tuesday of every month  from 8-9am. In addition, River District Stakeholders Meetings are held the first Tuesday of each month at varying locations.  For more information about either of these meetings, or to seek assistance with a matter, please call or email RDA's office, or contact any Board member.

What You Can Do
We need YOU!  Would like to play an active role in the revival of the River District?  Do  you have any special ideas or talents, or simply want to volunteer with a project, please contact us by phone at 434-791-0210, or by email. One of our dedicated volunteer board members will respond.

We also have membership opportunities available to both individuals and businesses. To learn more about joining RDA, please visit the Membership page.